Georgian Ecotourism Association

Project title: “Bringing Together ICT and Youth Engagement to Develop Kakheti Tourism Industry”

Goal 1

Raise awareness in e-Tourism among wide audience

Goal 2

Teaching Youth the channels of e-Marketing and e-Commerce

Goal 3

Raise the visibility and popularity of 30 SMEs from Kakheti region

Goal 4

Support the development of e-Tourism on the case of Kakheti region

About the project

The project - Bringing Together ICT and Youth Engagement to Develop Kakheti Tourism Industry, supported by World Bank’s Youth Innovation Fund, aims to address the problem of limited penetration of ICT technology and e-marketing in the tourism sector in Kakheti region.

Modern ICT and e-commerce channels (e.g. websites such as, TripAdvisor,; web money payment options such and PayPal, Yandex money and etc.) offer more opportunities for local guesthouse owners and other tourism service providers (small and medium-size enterprises) to increase their visibility and presence on the e-tourism market.

The project supports the introduction of ICT-led tourism through the young volunteers who, through their leadership skills, knowledge and energy will bring innovative boost to Georgia’s tourism potential.


Rusudan Mamatsashvili

First Deputy Head of Georgian National Tourism Administration

Imeda Imedashvili

e-Marketing Specialist

Apolon Pachulia

e-Commerce Specialist

Givi Bitsadze

Nino Kvashilava
Forum Materials and publications

Internet technologies in Ecotourism, Ilia Okromelidze


Modern e-Marketing Tools in Tourism Industry, Imeda Imedashvili


e-Commerce Trends on International and Local level, Apolon Pachulia


About eMoney, Nika Chilindrishvili

იხილეთ მეტი
Photo Gallery
Project Financial Support

Project Partners