{"id":3535,"date":"2026-10-27T15:08:42","date_gmt":"2026-10-27T11:08:42","guid":{"rendered":"https:\/\/ecotourism.ge\/?p=3535"},"modified":"2026-10-27T15:08:43","modified_gmt":"2026-10-27T11:08:43","slug":"ecotourism-manager-practical-training","status":"publish","type":"post","link":"https:\/\/ecotourism.ge\/en\/ecotourism-manager-practical-training\/","title":{"rendered":"Ecotourism Manager: Practical Training"},"content":{"rendered":"\n<div class=\"gea-offer\">\n<style>\n.gea-offer{--g-dark:#1f5a2e;--g-mid:#3f9a3c;--g-light:#7cc242;--g-pale:#eef6ea;--g-line:#d5e8cf;--ink:#22302a;--muted:#5b6b62;\n  color:var(--ink);line-height:1.65;font-size:17px;max-width:860px;margin:0 auto;padding:8px 16px 40px;box-sizing:border-box}\n.gea-offer *{box-sizing:border-box}\n.gea-offer h2{color:var(--g-dark);font-size:1.45em;line-height:1.3;margin:2.2em 0 .7em}\n.gea-offer h3{color:var(--g-dark);font-size:1.1em;margin:0 0 .4em}\n.gea-offer p{margin:0 0 1em}\n.gea-offer ul{margin:0 0 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font-size:12px;line-height:20px;text-align:center;margin-top:3px}\n.gea-cta{background:var(--g-dark);color:#fff;border-radius:14px;padding:28px;text-align:center;margin-top:2.4em}\n.gea-cta h2{color:#fff;margin:0 0 .4em}\n.gea-cta p{color:#d7ead0}\n.gea-cta a:not(.gea-btn){color:#fff}\n@media (max-width:560px){.gea-offer{font-size:16px}.gea-hero{padding:90px 18px 24px;min-height:340px}\n  .gea-gallery{grid-template-columns:1fr 1fr}.gea-gallery img:last-child{grid-column:1\/-1}.gea-gallery img{height:140px}\n  .gea-banner{height:180px}.gea-hero h1{font-size:1.5em}\n  .gea-dates dl{grid-template-columns:1fr;gap:0}.gea-dates dd{margin-bottom:8px}}\n<\/style>\n\n\n<div class=\"gea-hero\" style=\"background-image:linear-gradient(180deg,rgba(20,58,30,.15) 0%,rgba(20,58,30,.55) 45%,rgba(20,58,30,.94) 100%),url('\/wp-content\/uploads\/2026\/10\/gea-course-hero.jpg')\">\n  <p class=\"gea-kicker\">Certificate course \u00b7 Registration open until 8 November<\/p>\n  <h1>Ecotourism Manager: Practical Training<\/h1>\n  <p class=\"gea-sub\">A six-week course combining online sessions with field practice at real ecotourism sites<\/p>\n  <a class=\"gea-btn\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf5HjT2_zAEg3kGPtmYjjTOHoHQfx9kNzXQVTsae3STXflZ-Q\/viewform?usp=sharing&#038;ouid=1086783846\">Register<\/a>\n<\/div>\n\n<p class=\"gea-lead\">The Georgian Ecotourism Association is now accepting registrations for the Ecotourism Manager practical training, running from 10 November to 20 December 2026. Participants will learn how to plan sustainable ecotourism products, interpret natural and cultural heritage, and apply the essentials of safety, marketing and management.<\/p>\n<p>Each week, two online sessions prepare participants for a weekend field visit where they see the topic in practice: in a protected area, on an ecotourism trail, at an agritourism farm and at a cultural heritage site.<\/p>\n\n<div class=\"gea-gallery\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/gea-course-bees.jpg\" alt=\"Beekeeper holding a honeycomb frame\" loading=\"lazy\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/gea-course-farm.jpg\" alt=\"Village yard with a stone cellar and a wooden gazebo\" loading=\"lazy\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/gea-course-forest.jpg\" alt=\"Hiker and pack horse in a misty forest\" loading=\"lazy\">\n<\/div>\n\n<div class=\"gea-facts\">\n  <div class=\"gea-fact\"><b>6 weeks<\/b><span>10 November \u2013 20 December<\/span><\/div>\n  <div class=\"gea-fact\"><b>54 hours<\/b><span>of learning<\/span><\/div>\n  <div class=\"gea-fact\"><b>12 + 6<\/b><span>online sessions and field visits<\/span><\/div>\n  <div class=\"gea-fact\"><b>Georgian<\/b><span>language of instruction<\/span><\/div>\n  <div class=\"gea-fact\"><b>Certificate<\/b><span>bilingual, issued by the Association<\/span><\/div>\n<\/div>\n\n<div class=\"gea-dates\">\n  <dl>\n    <dt>Early registration deadline<\/dt><dd>1 November<\/dd>\n    <dt>Registration deadline<\/dt><dd>8 November<\/dd>\n    <dt>Course starts<\/dt><dd>10 November<\/dd>\n    <dt>Course ends<\/dt><dd>20 December<\/dd>\n  <\/dl>\n<\/div>\n\n<h2>Who is this course for<\/h2>\n<ul>\n  <li>Owners and managers of guesthouses, agritourism farms and ecotourism businesses<\/li>\n  <li>Guides and tour operator staff<\/li>\n  <li>Tourism specialists at protected areas, municipalities and organisations<\/li>\n  <li>Students and anyone planning to start their own ecotourism business<\/li>\n<\/ul>\n\n<h2>What you will be able to do<\/h2>\n<ul>\n  <li>Assess ecotourism resources and potential<\/li>\n  <li>Plan sustainable tourism products and routes<\/li>\n  <li>Interpret natural and cultural heritage<\/li>\n  <li>Apply the core principles of trail safety, environmental protection and visitor management<\/li>\n  <li>Build a business model for a product, position it and use digital tools for marketing<\/li>\n  <li>Develop and present a concept for your own ecotourism product<\/li>\n<\/ul>\n\n<img decoding=\"async\" class=\"gea-banner\" style=\"object-position:center 72%\" src=\"\/wp-content\/uploads\/2026\/10\/gea-course-valley.jpg\" alt=\"Hiker resting above a forested mountain valley\" loading=\"lazy\">\n\n<h2>Programme<\/h2>\n<p>Online sessions are planned for Tuesdays and Thursdays, 19:00\u201321:00 (Tbilisi time). Each session lasts 120 minutes: a lecture, a case study or exercise, and Q&amp;A. Field visits last 4\u20135 hours.<\/p>\n\n<details class=\"gea-week\" open>\n  <summary><span>Week 1<small>Ecotourism fundamentals<\/small><\/span><\/summary>\n  <div class=\"gea-week-body\">\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Ecotourism concepts and principles<\/h3>\n      <p>Definitions (GEN, TIES, IUCN, GSTC), core principles of ecotourism, how it differs from sustainable, nature-based and mass tourism, global experience and international trends.<\/p><\/div>\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Ecotourism in Georgia<\/h3>\n      <p>Natural and cultural resources, market trends, visitor profile, key stakeholders, legislation and registration requirements.<\/p><\/div>\n    <div class=\"gea-field\"><span class=\"gea-tag\">Field visit \u00b7 Dighomi Meadows<\/span>\n      <p><b>Urban ecotourism:<\/b> recognising natural and cultural resources in the city and learning observation methods.<\/p><\/div>\n  <\/div>\n<\/details>\n\n<details class=\"gea-week\">\n  <summary><span>Week 2<small>Protected areas<\/small><\/span><\/summary>\n  <div class=\"gea-week-body\">\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Protected areas and nature conservation<\/h3>\n      <p>IUCN categories, Georgia&#8217;s protected area system, zoning, management plans, visitor centres, permits and outstanding international practice.<\/p><\/div>\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Visitor management and impact<\/h3>\n      <p>Carrying capacity, Limits of Acceptable Change (LAC), types of impact, visitor flow management techniques, Leave No Trace.<\/p><\/div>\n    <div class=\"gea-field\"><span class=\"gea-tag\">Field visit \u00b7 Tbilisi National Park<\/span>\n      <p>Protected area management and visitor infrastructure on site.<\/p><\/div>\n  <\/div>\n<\/details>\n\n<details class=\"gea-week\">\n  <summary><span>Week 3<small>Trails and safety<\/small><\/span><\/summary>\n  <div class=\"gea-week-body\">\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Planning an ecotourism trail<\/h3>\n      <p>Route selection criteria, difficulty grades, waymarking, maps and navigation, ecotourism infrastructure, catering on the trail and choosing equipment.<\/p><\/div>\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Safety standards in ecotourism<\/h3>\n      <p>Subjective and objective hazards, risk assessment, emergency planning, group management and environmental safety on ecotours.<\/p><\/div>\n    <div class=\"gea-field\"><span class=\"gea-tag\">Field visit \u00b7 Turtle Lake<\/span>\n      <p>Trail audit and safety assessment.<\/p><\/div>\n  <\/div>\n<\/details>\n\n<details class=\"gea-week\">\n  <summary><span>Week 4<small>Ecotourism businesses and communities<\/small><\/span><\/summary>\n  <div class=\"gea-week-body\">\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Ecotourism service businesses<\/h3>\n      <p>Types of businesses and service standards, the farm as a tourism product, food and rural tourism, masterclasses, food safety.<\/p><\/div>\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Local communities and benefit sharing<\/h3>\n      <p>Community-based tourism, local supply chains, fair pay and conflict management.<\/p><\/div>\n    <div class=\"gea-field\"><span class=\"gea-tag\">Field visit \u00b7 Tigi&#8217;s House, Odzisi village<\/span>\n      <p>An agritourism product and its business model.<\/p><\/div>\n  <\/div>\n<\/details>\n\n<details class=\"gea-week\">\n  <summary><span>Week 5<small>Interpretation and heritage<\/small><\/span><\/summary>\n  <div class=\"gea-week-body\">\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Foundations of heritage interpretation<\/h3>\n      <p>Principles of interpretation, the TORE model (thematic, organised, relevant, enjoyable), developing a theme, interpretive media.<\/p><\/div>\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Cultural heritage in ecotourism<\/h3>\n      <p>Tangible and intangible heritage, authenticity, heritage protection and tourism.<\/p><\/div>\n    <div class=\"gea-field\"><span class=\"gea-tag\">Field visit \u00b7 Asureti<\/span>\n      <p>Interpreting cultural heritage on site.<\/p><\/div>\n  <\/div>\n<\/details>\n\n<details class=\"gea-week\">\n  <summary><span>Week 6<small>Product, marketing, final presentations<\/small><\/span><\/summary>\n  <div class=\"gea-week-body\">\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Product design and pricing<\/h3>\n      <p>Components of an ecotourism product, target visitors, cost calculation, price and profit, building a business model.<\/p><\/div>\n    <div class=\"gea-session\"><span class=\"gea-tag\">Online<\/span><h3>Marketing, sales channels and storytelling<\/h3>\n      <p>Product positioning, storytelling, digital and sales channels, tour operators and their commissions, partnerships, reviews and recommendations, greenwashing.<\/p><\/div>\n    <div class=\"gea-field\"><span class=\"gea-tag\">Final visit \u00b7 Krtsanisi Forest Park<\/span>\n      <p>Participants present their own ecotourism projects.<\/p><\/div>\n  <\/div>\n<\/details>\n\n<h2>Trainers<\/h2>\n<p>The course is led by members of the Georgian Ecotourism Association team, who bring many years of experience in ecotourism, sustainable development, heritage interpretation and tourism product development.<\/p>\n<div class=\"gea-trainers\">\n  <div class=\"gea-trainer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/gea-trainer-natalia.jpg\" alt=\"Natalia Bakhtadze\" loading=\"lazy\"><div><h3>Natalia Bakhtadze<\/h3>\n    <p>Co-founder of the Association, with 30 years of experience in tourism. Her areas of work include sustainable development and organising the non-governmental sector.<\/p><\/div><\/div>\n  <div class=\"gea-trainer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/gea-trainer-ilia.jpg\" alt=\"Ilia Okromelidze\" loading=\"lazy\"><div><h3>Ilia Okromelidze<\/h3>\n    <p>Executive Director of the Association, MSc in Geoecology and independent ISO 14001 expert. Author of the national operational guidelines for developing hiking trails.<\/p><\/div><\/div>\n  <div class=\"gea-trainer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/gea-trainer-giorgi.jpg\" alt=\"Giorgi Dakuzashvili\" loading=\"lazy\"><div><h3>Giorgi Dakuzashvili<\/h3>\n    <p>MA in Tourism and Hospitality Management. Works on tourism potential assessment and the planning of ecotourism products and routes.<\/p><\/div><\/div>\n  <div class=\"gea-trainer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/gea-trainer-nino.jpg\" alt=\"Nino Arabuli\" loading=\"lazy\"><div><h3>Nino Arabuli<\/h3>\n    <p>Project Manager at the Association, MBA with a specialisation in tourism. Many years of experience managing projects and events.<\/p><\/div><\/div>\n<\/div>\n\n<h2>Assessment and certificate<\/h2>\n<p>To receive the certificate, participants must attend at least 80% of sessions, take part in the field activities, complete the assignments and score at least 70 out of 100 in the final assessment.<\/p>\n<table class=\"gea-table\">\n  <tr><td>Interim assignments<\/td><td>20%<\/td><\/tr>\n  <tr><td>Field assignments<\/td><td>40%<\/td><\/tr>\n  <tr><td>Final project<\/td><td>40%<\/td><\/tr>\n<\/table>\n\n<img decoding=\"async\" class=\"gea-banner\" src=\"\/wp-content\/uploads\/2026\/10\/gea-course-clouds.jpg\" alt=\"Hiker on a summit above the clouds at sunset\" loading=\"lazy\">\n\n<h2>Course fee<\/h2>\n<div class=\"gea-price\">\n  <div class=\"gea-hl\"><b>870 \u20be<\/b><span>Early registration<br>until 1 November<\/span><\/div>\n  <div><b>980 \u20be<\/b><span>Standard fee<\/span><\/div>\n  <div><b>780 \u20be<\/b><span>Association members<\/span><\/div>\n<\/div>\n<p>The fee can be paid in full or in two instalments: the first on registration and the second within 10 days of the course start.<\/p>\n\n<div class=\"gea-cols\">\n  <div>\n    <h3>Included<\/h3>\n    <ul class=\"gea-yes\">\n      <li>12 two-hour online sessions with industry experts<\/li>\n      <li>6 field visits<\/li>\n      <li>Transport for all out-of-town visits<\/li>\n      <li>Lunch at Tigi&#8217;s House ecotourism farm<\/li>\n      <li>Packed lunch on the Asureti field visit<\/li>\n      <li>Session recordings, available after the course ends<\/li>\n      <li>Learning materials, notebook, pen and a reading pack<\/li>\n      <li>Bilingual certificate from the Georgian Ecotourism Association<\/li>\n    <\/ul>\n  <\/div>\n  <div>\n    <h3>Not included<\/h3>\n    <ul class=\"gea-no\">\n      <li>Meals on visits within Tbilisi<\/li>\n      <li>Travel to the meeting point for visits within Tbilisi<\/li>\n      <li>Personal gear: hiking boots, rain jacket, etc.<\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\n<div class=\"gea-cta\" style=\"background-image:linear-gradient(rgba(14,40,22,.72),rgba(14,40,22,.82)),url('\/wp-content\/uploads\/2026\/10\/gea-course-stars.jpg')\">\n  <h2>Closer to nature<\/h2>\n  <p>Registration is open until 8 November. The early registration fee applies until 1 November.<\/p>\n  <a class=\"gea-btn\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf5HjT2_zAEg3kGPtmYjjTOHoHQfx9kNzXQVTsae3STXflZ-Q\/viewform?usp=sharing&#038;ouid=1086783846\">Register<\/a>\n  <p style=\"margin:1.2em 0 0\">Questions? Get in touch:<br>\n    <a href=\"mailto:info@ecotourism.ge\">info@ecotourism.ge<\/a> \u00b7 <a href=\"tel:+995511301430\">+995 511 30 14 30<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Certificate course \u00b7 Registration open until 8 November Ecotourism Manager: Practical Training A six-week course combining online sessions with field practice at real ecotourism sites Register The Georgian Ecotourism Association is now accepting registrations for the Ecotourism Manager practical training, running from 10 November to 20 December 2026. Participants will learn how to plan sustainable<\/p>\n","protected":false},"author":3,"featured_media":3520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/posts\/3535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/comments?post=3535"}],"version-history":[{"count":1,"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/posts\/3535\/revisions"}],"predecessor-version":[{"id":3536,"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/posts\/3535\/revisions\/3536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/media\/3520"}],"wp:attachment":[{"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/media?parent=3535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/categories?post=3535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecotourism.ge\/en\/wp-json\/wp\/v2\/tags?post=3535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}