From Local Resources to Distinctive Tourism Experiences
Format: Online
We invite you to join a 4-session practical training course designed for small and medium-sized entrepreneurs who want to improve, diversify, and further develop their tourism services in line with current market demands.
Today, in tourism, standard service alone is no longer enough. The modern traveler is looking for emotion, authenticity, stories, unique experiences, and offers that truly bring places, people, and culture to life. That is why this training will help participants identify their existing resources, create a strong and distinctive tourism product, and learn how to present it effectively to the market.
Target audience:
This training will be especially useful for those who run a family guesthouse, family restaurant, horse ranch, guide service, or other small or medium-sized business and want to create new tourism services, improve their current offer, and prepare their business for further development.
Training topics:
Day 1 (April 27) – New Tourism Trends
What modern society wants and buys in tourism
Day 2 (April 30) – Resource Identification
What resources do I already have today, and how can they be used to create a tourism product?
Day 3 (May 5) – Offering a Unique Experience in Tourism
How to create an experience that is distinctive and memorable
Day 4 (May 7) – Selling Unique Experiences in the Modern World
How to offer and sell our product to the right audience in the right way
Training time: 19:00–21:00
Trainer: Natalia Bakhtadze Englander
Other details
💰 Fee: Full course fee: 200 GEL
💡 It is also possible to attend individual sessions – 50 GEL each
🎁 For members of the Georgian Ecotourism Association, one session is free
📩 Registration and details:
Or contact us:
Tel.: +995 555 26 33 68
Email: [email protected]