In the framework of the project “Promoting green tourism by creation of a complex tourism product in Tvishi and Khvanchkara microzones”, prepared a representative brand for Georgian wine terroirs. The brand provides a unique identity for each terroirs according to the key characteristics.
The brand has been developed from:
Joint conceptualization – A representative brand was prepared for hiking trails, targeted to Georgian terroirs. It emphasizes core values and identity of each microzone.
The goal – Emphasizing the individual characteristics of each terroirs and promoting their identity under the one “Umbrella” brand.
Description of Khvanchkara logotype:




Description of Tvishi logotype:




The project is financed by SLOVAKAID
Project partners are: