In the framework of the project “Promoting green tourism by creation of a complex tourism product in Tvishi and Khvanchkara microzones”, prepared a representative brand for Georgian wine terroirs. The brand provides a unique identity for each terroirs according to the key characteristics.
The brand has been developed from:
Joint conceptualization – A representative brand was prepared for hiking trails, targeted to Georgian terroirs. It emphasizes core values and identity of each microzone.
The goal – Emphasizing the individual characteristics of each terroirs and promoting their identity under the one “Umbrella” brand.
Description of Khvanchkara logotype:
The main background emphasizes the distinctiveness of Georgia as a wine country, with the visualisation of winemaking vessel Qvevri;In the unified logo of trail is integrated the Khvanchkara wine label;The colors of the composition represents the color of Aleksandrouli grapes;The title of the route is written in Georgian and English letters.Description of Tvishi logotype:
The main background emphasizes the distinctiveness of Georgia as a wine country, with the visualisation of winemaking vessel Qvevri; In the unified logo of the trail is integrated the mystical Khvamli mountain and vineyards of Tsolikouri grapes on the village slopes. The colors of the composition represents the color of Tsolikouri grapes; The title of the route is written in Georgian and English letters.The project is financed by SLOVAKAID
Project partners are:
