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The aim of the association is to develop and popularize ecological tourism products in the country, which is focused on environmental protection and conservation, preserving the authentic environment, which is the main motive for ecotourists’ trips. It will also bring long-term socio-economic prosperity to the local population and industry.
The Georgian Ecotourism Association is the first organization in the country that started to establish ecotourism as one of the branches of tourism in Georgia, raised awareness and promoted the creation of tourism products. The Ecotourism Association helps small and medium-sized entrepreneurs develop ecotourism products, thereby significantly contributing to the improvement of their socio-economic background. We also take part in the development of cross-border tourism, we cooperate with neighboring countries in the direction of ecotourism.
A tourist product is a combination of what tourists do while traveling and the services and roles they use. That is, everything that a tourist pays for is a tourist product.
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Hiking trails, both inside and outside protected areas, are one of the important ecotourism products. As with all products, trails also need marketing tools for branding (name, awareness, packaging, etc.) and compliance with safety standards.
Learn moreConducting in-depth research in the direction of ecotourism. Transfer of appropriate knowledge for different age categories through the creation of training modules and their implementation.
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Consulting of entrepreneurs throughout Georgia, to promote product development, to obtain grants and to include in training modules.
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Georgia Ecotourism Association offers to share the personal experiences of our members and the organization easily, through videos and other digital means.
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Executive Director
Project Manager
Project manager
Project Coordinator
Project Coordinator
Project Coordinator