Vision and Purpose
The aim of the association is to develop and popularize ecological tourism products in the country, which is focused on environmental protection and conservation, preserving the authentic environment, which is the main motive for ecotourists’ trips. It will also bring long-term socio-economic prosperity to the local population and industry.
Our contribution to the development of ecotourism
The Georgian Ecotourism Association is the first organization in the country that started to establish ecotourism as one of the branches of tourism in Georgia, raised awareness and promoted the creation of tourism products. The Ecotourism Association helps small and medium-sized entrepreneurs develop ecotourism products, thereby significantly contributing to the improvement of their socio-economic background. We also take part in the development of cross-border tourism, we cooperate with neighboring countries in the direction of ecotourism.
Development of a tourist destination
Development of ecotourism products
A tourist product is a combination of what tourists do while traveling and the services and roles they use. That is, everything that a tourist pays for is a tourist product.
Development of Trails
Hiking trails, both inside and outside protected areas, are one of the important ecotourism products. As with all products, trails also need marketing tools for branding (name, awareness, packaging, etc.) and compliance with safety standards.Learn more
Research and Education
Conducting in-depth research in the direction of ecotourism. Transfer of appropriate knowledge for different age categories through the creation of training modules and their implementation.